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From startup to scaleup with AI

19. November 2018

Hosted by: HubHub Bratislava & IBM


Description for All

Whenever we design a solution for users, we should use methodologies around human-centered-design. One of the proven business-ready methodologies from this area is Enterprise Design Thinking that was developed and is used by IBM. In the upcoming workshop you will get real hands-on experience of these practices. We have prepared two scenarios around building an artificial intelligence solution. At the beginning, the attendees will choose if they prefer to get a model overview of the different artefacts used in Enterprise Design Thinking or if they want to build their own solution leveraging chatbot technology. In both scenarios they will get a chance to experience design approach bringing user to the center of the work.

The workshop is designed for members of those companies, who already have a product and revenue and would like to scale their operations via AI.

The event will be held in Czech language.


9:00 – 12:00 Morning Session

1) Understanding the user
– Defining Persona
– Creating an empathy map
– Defining as-is scenario and needs
– Playback


2) Ideation
– Creating and prioritizing ideas / Questionstorming

12:00 – 13:00 Lunch (warm buffet)

13:00 – 17:00 Afternoon Session

3) Chatbot Platform Experience
– Introduction to chatbot building blocks
– Building own chatbot

About the lecturers:

David Enc – CTO at IBM Central Region, founder of the Enterprise Design Chapter in CEE with many years of experience with mentoring individuals and startups, for example at UP2:

Linkedin profile:

Jan Louda – Designer of university programs for Czech republic and Slovakia at IBM; author of IBM’s TJ Bot Garage, a chatbot lab. He’s an expert on human-centered design and involved in many innovative projects and mentoring initiatives, such as the Vodafone Foundation Lab:

LinkedIn profile:

Date & Time


9:00 AM - 5:00 PM



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