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Demystifying AI for Startups with IBM

AI is transforming the way we plan and build technology solutions. This is why we partnered with IBM – a leader in advancing AI-driven technologies for enterprises that has pioneered the future of machine learning systems for multiple industries.

by Gaia Arzilli 19.8.2021  |  5 min read Coworking
Demystifying AI for Startups with IBM

Artificial Intelligence (AI) is transforming the way we plan and build state-of-the-art technology solutions. It is already embedded in our everyday life, from mobile phones to medicine and everything in between. 3 in 4 companies are currently exploring it or implementing it, demonstrating how AI is the new “must have” for startups that wish to remain pertinent in our ever-changing world. This is why we partnered with IBM – a leader in advancing AI-driven technologies for enterprises that has pioneered the future of machine learning systems for multiple industries.

Our collaboration resulted in a series of AI-focused events that took place online this spring to help us support the growth of the companies within our ecosystem. First, we invited an AI investor, an AI-powered drone-in-a-box startup, IBM experts and a startup that uses AI to improve team productivity to demystify AI and explore its different use cases.

The panelists delivered a lively and rich discussion during which they touched upon particularly important topics. There is no doubt that the future is tailored, automized and on-demand. AI is the tool that can enable companies to answer these demands. Without modern technology, it will be extremely difficult to stand the test of the time. Mathias Asberg, co-founder and CEO of, an early-stage seed fund investing in AI, pushed it even further, declaring that in the future there will be only two types of businesses: those that use AI and those that don’t exist anymore.

However, where should you start from? Is AI technology everything you need? Wesley Chung, IBM Strategic Partnerships Director, underlined the importance of identifying a real problem, before experimenting with new technologies. Seconding Simon Sinek famous point, Chung highlighted that at the beginning of any endeavor, you need to find out “why” you are doing what you are doing, not how you are going to do it or which technology will help you get there.

Once you have selected your ‘why’ it really is all about the quality of your data. ‘Garbage in, garbage out, that’s what you should expect’, commented Vadym Melnyk, founder & CEO of, an AI-powered drone-in-a-box company. Vadym continued: ‘AI follows the Pareto principle, which means that most of your time will be spent teaching the AI how to behave, so the data you input is of the utmost importance.’

Cyber security and ethics are also incredibly important and complex issues while creating the best AI solutions. Christoph Auer-Welsbach, co-founder and CEO of Kaizo, shared a number of pertinent comments on this topic, having developed a performance management tool that uses AI and gamification to improve operational efficiency, individual productivity and team engagement. Christoph highlighted the importance of showing that the data is secured, and that privacy is respected to win trust. In his expert opinion, this is by far much more important than demonstrating complex AI to your clients.

The applications of AI are incredibly diverse, from financial operations to healthcare and customer service. Our hope is that startups and enterprises of all sizes, will use it to solve the world’s most pressing problems, rather than feeding ads on our social media. The conversation was so interesting that it was difficult to bring the event to a close.

Fortunately, we run a second session shortly after that. This time, we designed a practical and hands-on clinic focused on the power of decision optimization, delivered by IBM data scientist Michal Kordyzon. You can watch the recorded session here and access the lab using this link.

We wish you all a great AI exploration. Let us know how you are using AI and if you are interested in similar sessions in the future.

Your HubHub team

P.S. If you wish to join IBM Startup Program and get $120,000 of free cloud credits to start your AI journey, use this LINK – just remember to click HubHub in the ‘affiliate’ section.

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